Fitness app development
A fitness app with your name on it.
Phico designs and builds custom iOS and Android apps for premium fitness studios, gyms and clubs. Booking, memberships, on-demand classes and community come together in one app that feels like your brand. Projects start at $20,000 at a fixed price, and launch in two to four months.
What it can include
Your studio, in your members' pocket.
Classes and booking
Schedules, booking, waitlists and check-in, connected to the booking software your team already uses.
Memberships and packs
Memberships, class packs and credits, with balances and renewals members can see for themselves.
On-demand and live classes
A video library and live sessions for the days members can't make it in, all inside your own app.
Programs and challenges
Training plans, challenges and progress that give members a reason to open the app between visits.
Community and events
Workshops, retreats, socials and member events, with sign-ups and reminders in the same place.
Your brand throughout
Your name in the App Store and Google Play, your design on every screen, and push notifications that reach members directly.
Between visits
The habit is built between classes.
A member might train with you two or three times a week. What happens on the other days decides whether they stay, renew and bring a friend. A booking app can't do much with those days. An app of your own can.
Before class
Book a spot, join the waitlist, get a reminder, and check in at the door with the app.
Between sessions
An on-demand class, the next step in their program, or a challenge with other members.
Back next week
A nudge at the right moment, a new class or event worth booking, and a membership worth renewing.
It's the same idea behind the membership and event apps I've built. They keep people engaged between the moments they show up.
ADN de México: live sessions and an on-demand library
One live session a month and 120 hours on demand, so members stay engaged until the next one.
Jackalope: a membership pass with check-in and perks
An annual pass with check-in at the door, partner perks and a shop, in one app for an action sports brand.
Want to see what it could look like for your studio? Get a free app concept.
Booking app or your own
Your booking platform's app, or one of your own?
Booking platforms like Mindbody and Glofox run schedules and payments well, and their branded apps are enough for many studios. A custom app makes sense when your brand and your members expect more than a schedule.
Your platform's app is probably enough if
- Members mainly need to book classes.
- You run a single location with a standard schedule.
- You don't offer content, programs or events outside class.
- Your budget is a monthly software fee, not a project.
A custom app makes sense when
- Members say your app looks like every other studio's app.
- You sell memberships, packs or programs that should feel premium.
- You want on-demand classes, challenges or community next to booking.
- You run several locations or studios and want one consistent experience.
- You want your own name in the App Store and a direct line to members.
Thinking about switching booking software? Compare staying, switching and owning the app.
Already on a branded booking app? See the signs you've outgrown it.
Wondering what it would cost? See what a custom app costs and why.
Features
What a template app can't do.
Digital membership card
A card in Apple Wallet and Google Wallet that updates itself when members renew or upgrade.
Built for Jackalope
See how it worksMember check-in
Members tap or scan at the door, checked against live memberships, with guests and capacity.
Built for Jackalope and a private members club
See how it worksMember perks and loyalty
Member prices at checkout, partner perks and rewards for showing up, tied to membership tiers.
Built for Jackalope
See how it works
Questions
About fitness apps.
Start a conversation
Let's talk about the app you're imagining.
A clear vision or a feeling that your business is ready for something more is a good place to start. We'll explore what it could look like, what it would take and whether Phico is the right fit.
Prefer to see an idea first? Get a free app concept.