Oneforone App – Elevating a Community Platform into a Premium Event Experience

Introduction

Oneforone is reimagining their app to focus on premium, curated event experiences. The goal is to strengthen brand presence, retain high-value members, and enable expansion to other cities. The app caters to luxury event attendees, premium community members, high-income individuals, and brands looking to engage with exclusive experiences.

As Phico's technical partner and lead developer, I'm implementing the new app in close collaboration with Dobs Totev, designer of the SOHO House app. While Dobs handles UX, UI, and visual design, I implement the app and guide technical decisions, user flows, and feature strategy to ensure a premium, seamless experience.

The Challenge

Oneforone needed to evolve from a broad community platform into a focused, luxury events experience. The existing app had too many public-facing features that diluted the premium brand identity. The client asked for:

• A shift from general community content to curated, high-end event experiences
• A way to drive excitement and ticket sales through past event media
• Streamlined navigation that emphasizes exclusivity and premium value
• A polished, luxury interface that matches the brand's positioning
• Technical performance that handles media-heavy content smoothly

This required rethinking the entire app structure while maintaining the existing backend infrastructure and ensuring scalability for future city expansions.

The Solution

Phico is delivering a reimagined mobile experience that puts curated events at the center of everything. The new Oneforone app moves away from broad public posts and community features, focusing instead on premium, media-rich event content.

TikTok-inspired Moments feed showcasing past event media

Key Innovations

Moments Feed
A TikTok-inspired feed showcasing past event media to drive excitement and ticket sales for upcoming events. This feature transforms event highlights into engaging, swipeable content that builds anticipation.

Curated Experience
All content and events are now carefully curated to reflect the premium brand and provide a consistent, high-end experience. Every element is chosen to reinforce the luxury positioning.

Streamlined Navigation
Simplified app structure focusing on events, tickets, memberships, and exclusive content. The interface removes clutter and emphasizes what matters most to premium members.

Premium event details with curated media and ticketing

Premium Visuals
Liquid Glass animations on iOS 16+ give the app depth and polish without being gimmicky. The visual treatment elevates the experience while maintaining usability.

Technical Optimization
Efficient memory management handles media-heavy content while keeping performance smooth across devices, ensuring the premium experience isn't compromised by technical limitations.

Phico's Role

Phico is responsible for full implementation of the app, steering features, guiding the user flows, and making technical decisions that support Dobs' design vision. Almost all the effective features, including Moments and curated membership logic, originate from Phico's suggestions, ensuring the app is both visually appealing and technically robust.

This collaboration demonstrates how strategic technical input can elevate design work into a cohesive product that delivers on both aesthetic and functional requirements.

Technical Highlights

The platform is built on proven mobile infrastructure and optimized for premium content delivery:

• React Native with Expo for cross-platform iOS and Android development
• Single codebase architecture for efficient development and maintenance
• Liquid Glass effects for iOS 16+ devices
• Optimized media handling for photos and videos
• Curated content management within existing backend infrastructure
• Memory-efficient architecture for smooth performance with media-rich content

The technical approach prioritizes performance and user experience while leveraging the existing backend services, allowing the team to focus on delivering a premium interface without unnecessary infrastructure changes.

Current Status and Outlook

The project is in the early stages. We are finalizing the streamlined structure, UI/UX adjustments, and Moments feed implementation. The redesign emphasizes delivering value to high-end users while maintaining scalability for future city expansions and additional premium content.

Future updates will showcase the app in action as we roll out the first alpha version. The focus remains on creating an experience that resonates with luxury event attendees and positions Oneforone as the premier platform for exclusive experiences.

For Phico, this project demonstrates how existing apps can be transformed into premium experiences through strategic feature prioritization, thoughtful technical implementation, and close collaboration between design and development.

If you are looking to elevate an existing platform or build a premium experience from scratch, this project shows what is possible when technical expertise and design vision work in harmony.