Custom app cost
A custom iOS and Android app built by Phico starts at €20,000. Most projects for established businesses cost between €40,000 and €100,000 excluding VAT ($50,000 to $125,000), are delivered at a fixed price and launch on the App Store and Google Play in two to four months.
By Philippe van Amerongen, founder of Phico · Updated
A focused first version
From €20,000
from $25,000
One core experience done properly: for example a content library, event listings or a booking flow. Accounts, push notifications, a simple way for your team to manage content, and launch on the App Store and Google Play.
Most projects for established businesses
€40,000 – €100,000
$50,000 – $125,000
Several experiences brought together in one branded app, such as membership, content, events and commerce, connected to the systems you already run. This is where most membership, community and event apps land.
Prices cover product definition, design, development and launch, with the exact scope agreed upfront. Hosting, third-party services and ongoing support are identified separately.
What drives the price
The number of screens matters less than people expect. What moves the price is how much of your business the app has to carry.
A video library is one product. A video library plus live sessions, events, a shop and member benefits is several products that have to feel like one. Each additional experience adds design, development and testing.
Paid memberships, tiers, previews, trials, company packages and in-app purchases each add logic. The more your access rules reflect how your business actually works, the more there is to build.
Shopify, a CRM, a ticketing platform, Zoom or an ERP. Integrations are often where the real value is, and where the effort depends most on what access those systems provide.
Streaming video, large archives, downloads and rich editorial content need the right infrastructure behind them, not only screens in front of them.
An admin area or content management where your team can publish, manage members and see what is happening, without asking a developer.
Members and organisers, customers and staff, or free and paying users each need their own journeys and permissions.
Reference points
Three apps I've designed and built, and what each one had to bring together.
Membership app with a 120-hour on-demand video library, monthly live sessions, previews and a paywall for non-members, and access packages for companies.
Read the case studyProduction app for an action sports brand bringing festivals, video, membership and a Shopify-powered shop together, live on the App Store and Google Play.
Read the case studyPremium events app rebuilt around event discovery, booking and organiser tools after real usage showed where demand was.
Read the case studyBuilding a membership app? See how I approach membership apps.
Questions about cost
Start a conversation
A clear vision or a feeling that your business is ready for something more is a good place to start. We'll explore what it could look like, what it would take and whether Phico is the right fit.