Free app concept

See what an app for your business could look like.

Tell me about your business and the people who keep coming back. I'll look at it personally and reply with the right next step for you. It's free, and there's no obligation.

By Philippe van Amerongen, founder of Phico

Step 1 of 3

What kind of business is it?

What you'll get

The right next step for your business.

Every business is different, so the concept is too. After reading your request, I'll choose what helps you most.

A short written concept

What the app would do for your customers between visits, the first version worth building, and roughly what it would take.

A first design

A few key screens in your brand, so you can see the app on a phone before deciding anything.

A call first

When your business has more moving parts, a short call helps me understand it before I put anything on paper.

Who it's for

Businesses people come back to.

An app earns its place when people return, and when there's something worth giving them between visits. Aftercare, a program, photos of their dog, a perk, the next event.

Spas, med spas and aesthetic clinics
Clinics, therapy and wellness practices
Fitness, padel, climbing and racquet clubs
Dog daycare, grooming and boarding
Membership communities, educators and creators
Festivals, events and experiences
Lifestyle and sports brands with a loyal following
Hotels, beach clubs and members spaces

What that looks like in practice

Questions

About the app concept.

Is the app concept free?

Yes. There's no cost and no obligation. It's how I find out whether an app makes sense for your business, and you get something useful either way.

What happens after I send the form?

I read it myself and reply by email. Depending on your business, I'll send a short written concept, a first design of a few key screens, or suggest a short call first. I'll tell you which and when you can expect it.

Who is this for?

Businesses whose customers come back. Members, guests, clients or attendees who return regularly, and a business that's established enough to invest in its own app. It's not the right fit for ideas that don't have customers yet.

Will you share my concept with anyone?

No. Your concept stays between us. I only show work publicly with your permission.

What does an app cost if we go ahead?

From $25,000. Most custom apps for established businesses cost between $50,000 and $125,000, at a fixed price, and launch in two to four months.

Prefer to talk first?

Book a short call and we'll go through your business together.