Clinic app development
Custom apps for clinics whose clients come back.
Phico designs and builds custom iOS and Android apps for med spas, aesthetic clinics and practices. Booking, memberships, aftercare and loyalty come together in one app with your name on it. Projects start at $20,000 at a fixed price, and launch in two to four months.
What it can include
Your clinic, in your clients' pocket.
Booking and rebooking
Book, reschedule and rebook the next treatment in a few taps, connected to the booking system you already use.
Memberships and packages
Monthly memberships, treatment packages and credits, with balances and renewals clients can see for themselves.
Aftercare and programs
Aftercare instructions, at-home routines, exercises or audio between sessions, sent at the moment they matter.
Loyalty and offers
Rewards, referrals and member offers that give clients a reason to come back to you, not the clinic down the street.
Products and shop
Skincare and retail products connected to Shopify or your current store, with the client's own recommendations.
Your brand throughout
Your name in the App Store and Google Play, your design on every screen, and a direct line to your clients.
Between visits
Most of the relationship happens between appointments.
A client might see you once a month. What happens in the weeks in between decides whether they rebook with you, renew their membership and tell a friend. Your booking page can't do much with that time. An app of your own can.
After the visit
Aftercare for the treatment they just had, and a reminder of what to do and what to avoid.
In the weeks between
Their routine, their membership balance, a new treatment or event worth knowing about.
Before the next one
A nudge to rebook at the right interval, and booking in a few taps when they're ready.
It's the same idea behind the apps I've built for memberships and events. They keep people engaged between the moments they show up.
ADN de México: engaged between monthly sessions
One live session a month, and an app that keeps members watching the archive and ready for the next one.
Jackalope: close to its audience between festivals
Festivals, video, membership and commerce in one app, so the brand stays part of people's lives all year.
Want to see what it could look like for your clinic? Get a free app concept.
Booking software or your own app
Your booking software's app, or one of your own?
Booking software like Mindbody, Zenoti or Vagaro runs appointments well, and for many clinics it's all they need. A custom app makes sense when your relationship with clients is bigger than the next appointment.
Your booking software is probably enough if
- Clients mainly need a way to book appointments.
- You sell single treatments, not memberships, packages or programs.
- Your budget is a monthly software fee, not a project.
- Clients don't need anything from you between visits.
A custom app makes sense when
- You sell memberships, packages or programs, not only single appointments.
- Clients need guidance between visits, such as aftercare, routines or exercises.
- You run several locations or practitioners and want one consistent experience.
- The app has to connect to your booking system, shop or CRM.
- You want your own name in the App Store and a direct line to your clients.
Already on a booking platform's branded app? See the signs you've outgrown it.
Selling memberships? See how I approach membership apps.
Wondering what it would cost? See what a custom app costs and why.
Questions
About clinic apps.
Start a conversation
Let's talk about the app you're imagining.
A clear vision or a feeling that your business is ready for something more is a good place to start. We'll explore what it could look like, what it would take and whether Phico is the right fit.
Prefer to see an idea first? Get a free app concept.